Entrepreneurship
Every profession needs innovation and creativity. Students will become more marketable to future employers or start their own business by developing these skills and more.
With a view to nurturing the entrepreneurial spirit in our students, the entrepreneurship concentration and minor are open to students from all disciplines and majors across campus.
Students have the opportunity to develop business plans for small businesses and work on special projects with businesses in the community. The focus is on experiential learning and active participation in and out of the classroom. Also explored: the concept of entrepreneurship as a mindset; social and political entrepreneurship.
Majors and Minors
Major Minor
B.B.A. with a Concentration in Marketing and Entrepreneurship Minor in EntrepreneurshipCourses
This course provides students with an understanding of the vital role played by entrepreneurship in today's economy, guiding them through the different stages of the entrepreneurial process, and helping them in developing a basic toolset necessary to plan and launch a new business. The course will have a special focus on creativity and innovation and students will explore both conceptual and practical frameworks for improving the flexibility and originality of their thinking and pursuing innovation.
This is a project-based course where students will have the opportunity to test their entrepreneurial skills through an experiential learning approach. In this laboratory students will be guided through their selected business venture experience to complete a number of supervised experiential learning activities related to entrepreneurship, like opportunity recognition and assessment, bootstrapping, networking, SEO and social media marketing, among others.
The course builds on the principles of entrepreneurship studied in previous courses. It explores the ways to couple business acumen with vision and creativity to solve problems through the development of mission-based enterprises. Field work with a community agency and development of a Concept Proposal for a social enterprise are significant components of the course.
